As a veteran copywriter and brand builder, I have a knack for bringing a brand’s personality to life and compelling people to act. My passion for problem solving and conversational writing style combine to create effective, award-winning work for a wide range of clients across the country. Have a marketing challenge? Let me help you solve it.
Copy.
Concept.
Collaboration.
Huntington
Several years of crafting common-sense, people-first messaging for one of the least bank-y banks in the business can really spoil a guy.
Channellock
The hardest-working tools in America needed thinking that worked just as hard. This campaign got the job done.
Similac
Somewhere between Pharma and food, there's formula. Comforting Mom while placating Legal was a challenge I eagerly accepted, daily.
Saranac
A family-owned brewery for four generations. Beer loved by the community for just as long. Crafting the right tone in a rebrand was a matter of balancing family dedication and local pride.
The Food Bank of CNY
Us: It'll take $15,000.
Them: We have $1,500.
Us: OK. Let's do this.
...And then the awards came.
IGS Energy
When very smart people ask for help explaining their very complex service in an industry with very complex pricing, you very simply say yes. Clarity fueled the day with this series of educational videos.